Case Study: North-West London Solo Accountant → 2 Meetings in 14 Days

Client: 1-person accountancy practice, North-West London
Channel: LinkedIn profile + content + human-led outreach
Timeframe: First 2 weeks

Results at a glance (days 1–14)

• 2 sales meetings booked

• 45% connection acceptance rate

• 76 qualified connections added

• +1,500% increase in content impressions

• +6,200% increase in profile views

Early traction came from tightening positioning, publishing authority posts, and running safe, human-first outreach to decision-makers in the local SME segment.

The starting point

A solo practitioner with strong technical skills but limited visibility and a light, inconsistent LinkedIn presence. The profile read like a CV, not a value proposition. There was no structured outreach or calendar routing, so interest wasn’t turning into calls.

Goals for the first 14 days

1. Make the profile convert profile views → booked calls.

2. Warm the audience with value-led content.

3. Start conversations with the right decision-makers, without spam.

What we implemented

1) Positioning & profile rebuild (Days 1–3)

• Niche & ICP: SMEs (10–50 staff) within North-West London; owners/MDs.

• Headline rewrite: Outcome-first (e.g., “Keep your SME compliant, cash-clear, and audit-ready, minus the jargon”).

• About section: Pain → promise → proof → practical next step.

• Banner & CTAs: Single call to action with calendar routing (Intro Call, 15 mins).

• Trust build: Featured case snapshots + service tiles so visitors can scan outcomes fast.

2) Content engine (Days 3–14)

We shipped a simple, sustainable cadence:

• 3 posts/week:

  • Top-of-funnel: local SME tips; VAT/PAYE calendar prompts.

  • Middle: “how we work” carousels; FAQs from recent inquiries.

  • Bottom: mini-case snapshots and “what to expect on a call” post.

• Each post ended with a soft CTA: “DM ‘VAT’ and I’ll send you the checklist” or “Grab a 15-min intro here.”

Impact: visibility spiked +1,500%; profile views +6,200% as content routed readers to the profile.

3) Human-first outreach (Days 4–14)

• Target list: Owners/MDs of SMEs within 10 miles; filters on headcount/signals.

• Connection note: blank.

• Safety & pacing: 25 invites/day; daily reply handling.

• Follow-ups: 1 to 2 light nudges; value piece, then ask to switch to calendar.

Outcome: 45% acceptance rate, 76 net-new qualified connections, 2 meetings booked in the first 14 days.